Halifax Home Cook Wins Grand Prize On 'recipe To Riches For Mac
Recipe to Riches is an Australian television reality show, that will screen on Network Ten on 27 August 2013. It involves cooks from around the country, competing to have their recipe become a brand product in supermarkets. Competitors cook their dishes, create a brand for their product and devise strategies to launch it to the public. The contestants are mentored by Carolyn Creswell, owner of Carman’s Fine Foods, David Nobay, and advertising industry expert and chef Darren Robertson.
The show is based on the Canadian television reality show, Recipe to Riches. Starting: 27 August (PG) 8:30 PM-9:30 PM on Channel 10. I remember seeing the audition ad for this, the T&C stated that by entering you were transferring the rights to the recipe to them. And the lucky winner transfers all rights to all recipes they create for the next ten years to them. They're also not to appear in the media for 10 years without the written consent of the producer.
Ch 10 have a preview ep of this on their website so I had a watch tonight. I was pleased with the format, I thought oh right another cooking show. But this branches into the branding and marketing a bit. Basically they take 3 from cattle call.
Make them produce their recipe in a commercial kitchen on a large scale. They select two to get their branding done and then they start with the market research and then they decide a winner at the end. The sneak peak ep didn't reveal the winner. Got an email from Woolies about this. Recipe to Riches is an innovative new food show where everyday Aussies compete to turn their recipes into top-selling Woolworths supermarket products you can buy. And to celebrate, we're running an exclusive competition where Every Day Reward Members could win a $1000 shopping spree at Woolworths just by watching the show: Bag 50 bonus points^ every time you buy a Recipe to Riches product in-store or online.
Look out for the Recipe to Riches signs in-store and enjoy a delicious new creation each week. Like others I felt it all seemed a bit rushed. From the auditions just the three they used and one bad one.
Then the next section started and was quickly over, the pointless market research, I mean no ones going to really say many bad things about the food in front of the creator and the rest of the show felt the same. I also had the thought, if this is the 3 recipes they are showcasing in the first episode how bad could the reset get?
Because none of them were that interesting to me. If by the end of the series I will see something I want to try I will buy it but we'll see.
And Apple crumble i can make in 5 min at home with stuff i have already and that home made, not anything new Yes and no. Mum and I were disappointed this one didn't make it through (I thought it better than Sweet Billie's, diff. Category yes, but greater long term product with a view to expansion). The fact is most people don't make crumble at home. That was its point of difference for me.
It's like you can buy pancake shake, but they might not make pancakes from scratch at home. Although pancakes are easier from scratch anyway, they still occupy a great deal of supermarket shelf space. Absurdly so, IMO, having gone down that aisle this afternoon!! The pork and apple sausages are ok, however they are only vaguely related to what was pitched on the show. They look identical to other Woolworth sausages, not like what was in the show, and it looks like they've used much less apple in these ones. The show also put a big emphasis on quality ingredients, no fake sausage tube, there's no mention at all about this on the product so I'm assuming they cut that idea out.
The idea in the show was to create a brand in sausages by making something different, what they've done is take a regular Woolworth sausage and put a small amount of apple and cinnamon in it. It's an ok product but has very little connection to the show that pitched it. The idea in the show was to create a brand in sausages by making something different Not really. They want something 'new' but familiar enough that people will buy it like the sheep they are. Not many people think 'oh yeah, I wanna stick some flavoured butter on my steak' And let's be blunt about it. If Woolies decide down the track that the other idea was better, they'll bring out their own brand. Afterall, I'm pretty sure the creator has to give up the rights to the product by appearing on the show.
I wanted the chick with the big cans to win I was wondering why she didn't just flop them out, given how much air time she liked giving them! I didn't watch many of the episodes in the first season and wondered if they had the whole 'pressure test on fish-out-of-water' stuff last season? So throwing some person into a commercial(ish) kitchen with a bunch of strangers to help them create their whatever in two and a half hours is how Woolworths get their home brand stuff onto the shelves? The contestants only have themselves to blame, TBH. Very few of them, if any, have thought about producing their recipes in mass quantities.
None of them has ever entered that kitchen with their recipe altered, which is absurd. This is why I love batch up so much. Aside from Eddie, it's sink or swim as we see them sail through, or fail miserably. They spend so much time flapping about on that, it's why they run out of time.
This is truly an idiotic show and gives no barely no insite into what happens in supermarket land. As I already said: The result is neither here nor there. I never saw these products in store, and only shop at Woolies for specials and bananas anyway! Not to mention, the products are so hideously expensive you wonder how much of them they actually sell. This is all about getting people through the front door of Woolworths. They should be selling these products at a really cheap price. I am sure I am not the only person who now won't make that extra trip to Woolies as they know the price will be expensive.
My wife bought some of the chocolate balls but when I found out the price I was shocked. Her reply was that all heath food was expensive and I said its because morons pay a premium for a label. No way the ingredients are that expensive. This is blatant profiteering from a very clever supermarket chain. I was very surprised that Sav's Kebabs sold so poorly:( Not everyone loves lamb, unfortunately. I suspect you really limit your market when you pick lamb. I would have loved to try them but I don't love the taste of lamb and so it was always going to be something I would love to try but would never buy.
I thought it was a really brilliant concept, and I think if he launched a chicken and beef version he would have the market covered, especially if people could wrap them and put salad in them if they wanted to.
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Halifax Home Cook Wins Grand Prize On 'recipe To Riches For Machines
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